Serge has substantial financial and managerial experience acquired internationally across a number of sectors and industries.

He will add significant value from his extensive involvement in Change Management, Turnaround, Financial Performance Management, Internal Audit, Mergers and Acquisitions, Financial Process Set-up / Re-engineering, New Business Start-Up, Bid Development, Business Development and International Team Management and Team Re-engineering.

Serge became Finance Director of a start-up division in Consumer Finance distributing co-branded cards via partnerships with high visibility UK and International brands.

The division was successfully restructured and its operating margin improved from (£30m) to £10m in circa 3 years.

As the head of EMEA consumer investment optimisation of another Financial Service institution, Serge led the development of a structured way of optimising marketing investments by using sophisticated statistical tools.

After a year, Serge managed to improve the return on equity of all new marketing investments by circa 25% on a portfolio valued in excess of $75m.